Whether or not you personally believe Facebook is a worthwhile investment of time, the majority of the US population is using it. Stats for 2013 say as many as 75% of adults who use the Internet are using Facebook. While that doesn’t guarantee everyone in your organization is using Facebook, it will be that more than half of people in your last meeting were on Facebook. Additionally, it will be a large percentage of those users checked Facebook directly before, during or directly after you last event.
All that being said, it is very important, especially for organizations who aren’t using social media, that you understand the type of pages open to your organization. So below I’ve tried to outline those things for you.
- Facebook Page: enables public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your personal profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.
A Facebook Page is the best way for your organization to create a public presence for your members and potential members to find out info about you using Facebook. Pages are simple to set up, Facebook’s default gives you step by step instructions on what to do and Facebook handles all the formatting, you just provide the information.
- Facebook Group: While Pages were designed to be the official profiles for entities, such as celebrities, businesses or organizations, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content. People who are part of a Facebook Group are called members.
Organizations who set up Facebook Groups often already have an organization wide Page, but might have a smaller committee or task force of people who need to communicate in a more social atmosphere. So lets say your church is undergoing a Capital Campaign project and your Campaign Committee needs to discuss important topics outside of official meetings. Setting up a Group is a perfect way for you to share ideas, post pictures and even create polls about topics so you all feel prepared for your next meeting.
For more information regarding how to set up these groups you search that or just click the links posted. Facebook has great tutorials on how to set these things up. If you feel like your group has a special issue or you just can’t get things set up correctly, please contact me at nick at nbjames dot com and I’ll help you out.
(Content written by Nick James, AdminIsMinistry Social Media Guru)