“The one who has the more engaging content wins, because frequent and regular contact builds a relationship”
–Joe Pulizzi, author (with Newt Barrett) of Get Content, Get Customers
Many organizations in the religious community are already using social media and for that I give you a big Facebook style thumbs up. However, most groups who are already using social media or those who haven’t engaged an online social community have no idea what they need to be saying. They just know they need to be out there.
A 2010 study by Compete.com of buying habits of online shoppers suggests that 3 out 5 shoppers use at least 1 search engine prior to buying a product. While most churches aren’t selling a tangible product, they are trying to bring in visitors and new members. So how do you think potential new members or friends of current members are going to look for your organization? What does a Google search or Facebook search say about your organization? Is it the same thing you’d say to them in person?
Creating quality content, isn’t easy, but its important and very necessary. Succeeding at social media or any online medium of communication is an expected part of an organization’s roles in today’s media landscape. If your members and potential members are taking the time to be part of your organization, it is your responsibility to make sure you are communicating with them in the most effective way possible.
Over the next several weeks we are going to discuss strategies for how to create “Killer Content” and how to best utilize that on every social and traditional media platform. I will also recommend my favorite books and resources that you can go out and read for yourself. If you care about your organization (you do if you are reading this article) then stick with us and help turn your group into a content leader not a content follower.